Minggu, 01 Juni 2014

TransJakarta

TransJakarta
Schematic route map of current & future corridors.
TransJakarta is a bus rapid transit (BRT) system in Jakarta, Indonesia. It was the first BRT system in Southern and Southeast Asia. The TransJakarta system began operations on January 25, 2004. As of February 14, 2013 the 12th corridor was added officially, with 3 more currently corridors in progress. TransJakarta was designed to provide Jakarta citizens with a fast public transportation system to help reduce rush hour traffic. The buses run in special lanes and ticket prices are subsidized by the regional government. At the 10th years of TransJakarta operation anniversary, the buses carried more than 350,000 passengers per day with more than 500 buses in operation and more than a hundred in maintenace and for reserve.[1] The subsidy per passenger-ticket in 2011 was around Rp 2,900 ($0.29) and for 2012 the subsidy is expected be around Rp 2,100 ($0.21) per passenger-ticket.[2] Currently TransJakarta has the world's longest BRT routes (172 km in length).
Characteristics
The characteristics of TransJakarta as listed in an Asian Development Bank study were

Closed Trunk System without a Feeder System
Elevated Platform for Rapid Boarding and Alighting
Public Sector Bus Procurement and Private Sector Bus Operation
Operating at 65,000 passengers/day (higher than projected) (2004)
History and problems


TransJakarta bus on the dedicated bus lane
The first TransJakarta line opened to the public on January 15, 2004. Following two weeks in which it was free to use, commercial operations started on February 1, 2004.

TransJakarta was built to provide a fast, comfortable, and affordable mass transportation system. To accomplish those objectives, the buses were given lanes restricted to other traffic and separated by concrete blocks on the streets that became part of the busway routes.

There were some initial teething problems, such as when the roof of one of the buses rammed into a railway tunnel. In addition, many buses had technical issues such as broken doors and stop buttons.

In order to promote gender equity, TransJakarta is increasing the number of female driver recruits. The projected proportion is 30% of the total.

The buses run along the following routes:

January 15, 2004: Koridor 1, Blok M to Kota (soft launch)
February 1, 2004: Koridor 1, Blok M to Kota (commercial service)
January 15, 2006: Koridor 2 (Pulo Gadung to Harmoni) and Koridor 3 (Kalideres to Pasar Baru) opened
January 27, 2007: Koridor 4, (Pulo Gadung to Dukuh Atas 2), Koridor 5 (Kp. Melayu to Ancol), Koridor 6 (Halimun to Ragunan) and Koridor 7 (Kampung Rambutan to Kampung Melayu) opened
February 21, 2009: Koridor 8 (Lebak Bulus to Harmoni) opened
December 31, 2010: Koridor 9, (Pluit to Pinang Ranti) and Koridor 10 (PGC Cililitan to Tanjung Priok) opened.
March 18, 2011 Koridor 9 was the solely corridor served until 11.00 pm. Followed by Koridor 1, with intersection with Corridor-9 at Semanggi shelter, but not all of shelters serve in this program.[4][5]
May 20, 2011 Corridor-2 and Corridor-3 initialized to serve until 11.00pm, but only open 9 shelters out of 22 on Corridor-2 and 9 out of 13 shelters on Corridor-3 remain open during the extended hours.[6]
July 1, 2011 Corridors-4 to 7 have already began with the late night service, so all corridors now has already deployed late night service, except Corridor-8.[7]
September 28, 2011 the feeders have been launched with Route 1 from West Jakarta Municipal Office to Daan Mogot, Route 2 from Tanah Abang to Medan Merdeka Selatan and Route 3 from SCBD to Senayan. The fare will be Rp.6,500 ($0.72), which cover tickets for both the feeder service and TransJakarta buses.[8]
December 13, 2011: Transjakarta began separate male and female passengers, as is done by pt kai commuter jabodetabek. The woman-only areas located between middle door and driver cabins.
December 28, 2011: Corridor 11th Kp. Melayu-Pulo Gebang opened.
February 14, 2013: Corridor 12th Pluit - Tanjung Priok is officially opened.
Accidents and incidents
From January to July 2010 there were 237 accidents involving TransJakarta buses, resulting in 57 injuries and eight deaths. Accidents occurred due to pedestrians crossing the busway and cars making u-turns. In 2011, in an effort to stop non TransJakarta vehicles using the bus lanes, the Jakarta Police Chief suggested that TransJakarta buses should run against the direction of traffic flow.[9] Usually non-TransJakarta vehicles used busway lanes during peak hours between 6 a.m. to 9 a.m. and 4 p.m. to 7 p.m.[10]

On January 12, 2012 a policeman from Indonesian Police Headquarters, who is hired by Securicor, fired his gun near the ear of a TransJakarta officer, after threatening to kill him. The policeman was angry after the TransJakarta officer stopped the Securicor car from entering the busway lane which only allows TransJakarta buses, ambulances and firefighter to enter. The police spokesman said that the policeman will be charged by criminal law or disciplinary sanction.[11][12][13]

Hijack
On March 12, 2012 four TransJakarta buses were hijacked by alleged university students at the Medan Merdeka Selatan street. The buses were then driven to the front of the Universitas Kristen Indonesia (Christian University of Indonesia) campus. Three drivers were able to escape from their buses, but one driver was prevented from leaving and forced to drive the hijackers to their destination. Bus' fire extinguishers, glass-breaking hammers and driver's jackets were also taken.[14]

Buses
Each bus is constructed with passengers' safety in mind. For example the body frame is constructed using Galvanyl (Zn - Fe Alloy), a strong and rust-resistant metal. There are also eight or ten glass-shattering hammers mounted on some of the window frames, and three emergency doors for fast evacuation during an emergency. There are also two fire extinguisher at the front and back of the buses.

The Mercedes-Benz OH and Hino RG air-conditioned buses are painted red and yellow, with a picture of a young Brahminy Kite, which looks very similar to a bald eagle grasping a tree branch with three snakefruit on it. The buses use special fuel which is (a mix of diesel and biodiesel). For Corridor 2 (bus colors: blue and white) and 3 (bus colors: yellow and red), the buses are CNG-fueled Daewoo buses imported from South Korea. Due to various coachbuilders being involved and design tweaks applied over time, the exterior and interior appearance, quality, and comfort varies between busses operating in the same corridor.

The capacity of each bus is 30 seated and 55 standing passengers, though during rush hours these numbers are often exceeded by up to 80 passengers per bus.

TransJakarta also operates Chinese-made Huanghai, Zhongtong, Ankai, local-made Komodo and Inobus articulated buses on long and straight corridors, such as Corridor 5.[15]

The passenger doors are higher than on normal buses so that passengers can only board from designated shelters. The doors employ automated folding mechanisms which can be manually controlled by the driver. Because the normal folding doors cannot open properly when the bus is overcrowded, buses on corridors II and III use sliding doors in order to accommodate the surge of passengers during rush hours. Protective full-height acrylic glass barriers are installed behind passenger seats close to the sliding door mechanism.

Seats in all buses face the aisle to optimize passengers' movement during rush hours. Corridor 1 buses use comfortable cushioned bus seats, the buses from subsequent corridors have less cushioned, hence less comfortable, seats.

Each bus is equipped with an electronic board and speakers that announce the name of shelters in two languages, Indonesian and English. Each bus is also equipped with a bi-directional radio transceiver to allow the driver to provide and recaive updated information regarding traffic jams, road accidents or lost items.

To keep the air fresh, especially during rush hours each bus is equipped with automatic air freshener dispensers which periodically spray car fragrance.

In August 2011, TransJakarta operator has installed cameras on one bus for a trial period. The plan is to install 4 cameras on all buses gradually in efforts to improve services such as to inform passengers waiting for buses about how crowded approaching buses are and prevent sexual harassment on its service.

Shelters


View from the Shelter's stairs.
TransJakarta shelters are different from ordinary bus stops. They are usually located in the middle of the road and are reached by elevated bridges. The stop in front of the well-known Sarinah shopping center on Jl Thamrin in Central Jakarta has elevators.

The shelters are made of from aluminum, steel, and glass. Air ventilation works through fins on the aluminum part of the shelters. Floors are made from tread plate. The doors of shelters open automatically when a bus arrives. Some of the connecting elevated bridge ramps have gentle slopes (with some exceptions) to accommodate the disabled. One disadvantage of some of the ramps is that passengers need to walk a relatively long way up the ramps and then double back to reach the boarding shelters. The floors of the bridge are mostly tread plates although some are made from concrete. One problem with the tread plate is that considerable noise is generated by the movement of passengers across the tread plate surfaces. Another problem is that some of the tread plate surfaces can become very slippery during the rainy season. There are no sanitary facilities in most of the shelters.

Bus stops are open from 05:00 – 22:00 although opening hours can be extended if there are passengers still waiting at closing time. Shelters often become extremely overcrowded because of long and sometimes unpredictable intervals between buses. According to a report from the Indonesian Consumers Protection Foundation in 2011, the most common complaint from passengers about the service offered by Transjakarta was the lengthy waiting time for buses at some of the main shelters.

A free daily internal bulletin, 'Trans Kota', is occasionally available at selected shelters. The content includes sport, showbusiness, crime, health, various tips and tricks, consumer information and TransJakarta news.

The large Harmoni Central Busway (HCB) shelter on Jalan Gadjah Mada, Central Jakarta, is built over the Ciliwung River. It is a transit point between Corridors 1, 2, and 3. This 500-person shelter has six doors. Although many trees had to be sacrificed during the construction of it, an old banyan tree was not chopped down because it was considered rich in historical value. However, in October 2006 this tree was vandalized by people from the Pemuda Persatuan Islam religious group. Their motive was to show that the tree does not possess supernatural qualities.

Ticketing and fares


A gate to check tickets.
The cost of a TransJakarta ticket since its initial operation is a flat rate of Rp 2,000 ($0.22) at concessional times (05.00a.m. to 07.00a.m.) and Rp 3,500 (about 30 US cents) all other times. Passengers who wish to change direction or transit to other corridors do not need to pay again, provided they do not exit the shelter. An exception is in effect at the line terminus.

Passengers can purchase a single paper ticket at the ticket booth in the shelter. It is also possible to pay the fare by tapping a card provided by numerous major banks that can be used as a debit card as well. [18]

Passengers
During rush hours, people from upper or middle classes (one of the main targets of TransJakarta) usually prefer to use private cars or taxis to avoid inconvenience of the overcrowded Transjakarta buses even though they have to bear with traffic jams instead. Many passengers are thus lower-middle-class people who are ex-users of other less comfortable and/or more expensive commercial buses.

This situation is at odds with one of the initial objectives of TransJakarta which was to reduce traffic jam during rush hours by persuading private car owners to use comfortable public transport.

There is a special program for the student groups called Transjakarta goes to school. Participants in program there are assigned a dedicated bus. The aim is to train students to stand in line, be decent, and prefer public transport than personal vehicles.

Routes
Main article: TransJakarta Corridors
There are 12 active corridors and 3 more being planned:[19]

Corridor 1: Kota - Blok M [20][21]
Corridor 2: Pulo Gadung - Harmoni
Corridor 3: Kalideres - Pasar Baru
Corridor 4: Pulo Gadung - Dukuh Atas 2
Corridor 5: Ancol - Kampung Melayu
Corridor 6: Dukuh Atas 2 - Ragunan
Corridor 7: Kampung Melayu - Kampung Rambutan
Corridor 8: Lebak Bulus - Harmoni
Corridor 9: Pluit - Pinang Ranti
Corridor 10: Tanjung Priok - PGC 2
Corridor 11: Kampung Melayu - Pulo Gebang
Corridor 12: Pluit - Tanjung Priok [22][23]
Corridor 13: Blok M - Pondok Kelapa - (Planned Operation on 2014)
Corridor 14: Manggarai - University of Indonesia (Planned Operation on 2015)
Corridor 15: Ciledug - Blok M (Planned Operation on 2015)

In addition to the 15 main corridors, TransJakarta, in cooperation with other public transportation companies, provides feeder buses to passengers from suburbs outside Jakarta to a bus terminus.

sumber : http://en.wikipedia.org/wiki/TransJakarta

Senin, 21 April 2014

Holiday with My Friends


My holiday is very impressive, because I met my old friend. Many activities during the holiday month which I did and it was all memorable for me, but the most impressive and memorable is that it did not meet my friends when we vacation in junior high school and waterfalls in Lippo Cikarang.

Precisely on Saturday when I went to the Giant Cikarang to buy clothes, suddenly there was a tap on my shoulder from behind, when I look back I was shocked to see my old friend Udin his name, and we were both talking at the food court, and when he got there we met with Cindra and Tebe who were eating, it's hardly a coincidence when we gang Sahabat can junior high school together again after a long time have never met. There are many who have turned from us, but that does not change our jokes, even it all that makes us miss the old things. After chatting and joking we are scheduled for vacation the next day to the waterfall Lippo Cikarang.

In the morning we gathered at my house. At 7 o'clock we went to Lippo Cikarang on a motorbike, on the way the scenery is beautiful lots of shady trees, green fields, and the cool air made our trip very beautiful  and  sights on reaching even more beautiful scenery and cool completely in the presence of the waterfall is very beautiful and make us powerless to bathe in the waterfall, the water was very fresh. Settle our stomachs after a shower feels hungry and we were buying all the meatballs so delicious. After buying we went up adventure tourist spot, and there a lot of teens who are dating, and ongky ignorant in womens. Lovers with all the we did the tourist place, so do not feel until the afternoon and we went home.

That's a very memorable vacation at all for me.

My Bad Experience


I had a bad experience. It happened last week.
I woke up late because my alarm clock didn’t ring. I got up quickly and had a shower in a hurry, and as you guess, I didn’t have enough time to eat breakfast.
I was driving my motorcycle fast in hoping I wouldn’t be late for my university, and that prevented me from taking a good look at the traffic lights. I failed to stop when the light was red.
And I was still driving fast when suddenly a policeman on his huge motorbike overtook me and told me to stop.
“Oh, shit!” I whispered. I pulled out.
The policeman just stopped his motorbike right in front of my motorcycle. He got down his motorbike and approached me.
“Good morning! You ran the red light. Can I see your driving license and paper, please?” he said as I was getting out of my motorcycle.
I tapped my back pocket trying to find my wallet where I have my driving license and paper. But the wallet was not there. I checked my handbagm but it was not there either.
“Excuse me, Officer. I don’t have my wallet. I left it at home. I am in a hurry,” I said apologetically. Of course the policeman wouldn’t listen to such excuses. He told me to get back home and fetch the driving license and paper. He said I could leave my motorcycle there and he would wait.
Luckily I had some money in my other pocket. I caught a public transport and went back home. 30 minutes later I got back to my car. I showed the policeman my driving license and paper and he gave me a ticket for running the red light and for failing to produce my driving license and paper.
By this time I was 45 minutes late for university. I was sure my teacher would be very angry. I had to drive to my office even faster. But there was another problem; I couldn’t find my motorcycle key. Perfect! I left my car key at home!
Cursing, again I headed back home and grabbed the damned key. The public transport trip to go back to my motorcycle was slow as the driver had to stop very often for more passengers. It took me 25 minutes to get back to my motorcycle.
When I was behind the wheel again, the time was 09.55. I was late, very late. I could see my teacher’s nasty face and could hear the words he would use to address my being late.
So I drove the rest of the trip like hell.
When I arrived at my class, I was surprised. The gate of the class was closed and I didn’t see anyone there, not even the my friend. The main door was also closed. And that was the time I realized it was Sunday.

My Holiday

Last holiday, I went to Jogjakarta with my big family. Jogjakarta City for my family is favorite place for holiday. Apart from location for holiday, in Jogjakarta City also famous for shopping and many place for a delicious culinary.

My families holiday in Jogjakarta City for one week. During our holiday in Jogjakarta City, we stayed with my cousin, at the Bantul in Jogjakarta City. They were very nice to my family.My uncle name is Budi, Jyah is his wife. They have 2 childrens, they are Aldo and Hatta.

On the first day I and my family went to culinary tour at Malioboro street. There were a lot of culinary. All culinary very delicious.

On the second day, I and my family went for shopping. Jogjakarta City famous for shopping places. One of the famous for shopping places for shopping. I and my family bought clothes. Such as shirts, pants, jackets, and some accessories.

On the last day, I and my family went for a refreshing to Jogjakarta zoo ( Gembiraloka).. At the Jogjakarta zoo, there were many types of animals. From species of birds, including the Peacock can be seen at London zoo, other than that there were animals Bears, Dragons, Elephants, Tigers, Deer, Camels, Zebras, and Primates including Siamang.

Jumat, 24 Januari 2014

Konsep Manajemen Strategis


Bab 2
Konsep Manajemen Strategis

1. Pengertian Manajemen Strategis
Manajemen strategis adalah proses untuk membantu organisasi dalam mengidentifikasi apa yang ingin mereka capai, dan bagaimana seharusnya mereka mencapai hasil yang bernilai. Besarnya peranan manajemen strategis semakin banyak diakui pada masa-masa ini dibanding masa-masa sebelumnya. Dalam perekonomian global yang memungkinkan pergerakan barang dan jasa secara bebas diantara berbagai negara, perusahaan-perusahaan terus ditantang untuk semakin kompetitif. Banyak dari perusahaan yang telah meningkatkan tingkat kompetisinya ini menawarkan produk kepada konsumen dengan nilai yang lebih tinggi, dan hal ini sering menghasilkan laba diatas rata-rata (Michael A. Hitt &  R. Duane Ireland & Robert E. Hoslisson (1997,XV) 

Dengan menggunakan manajemen strategis, perusahaan akhirnya dapat memahami kekuatan bersaing dan mengembangkan keunggulan kompetitif berkelanjutan secara sistematis dan konsisten.

2. Tantangan Manajemen Strategis
Memiliki daya saing strategis dan laba diatas rata-rata adalah tantangan untuk perusahaan sebesar AT&T dan kecil seperti halnya sebuah toko. Menurut fakta hanya 2 dari 25 perusahaan industri besar di Amerika Serikat di tahun 1900 yang masih bertahan didalam persaingan bisnis (23 sisanya telah gagal, bergabung/merger dengan perusahaan lainnya atau tidak lagi  memiliki skala yang relatif besar dibandingkan dengan pesaingnya).

Baru baru ini, Andrew Grove, pimpinan Intel, mengamati bahwa hanya perusahaan paranoid yang dapat bertahan dan berhasil. Perusahaan-perusahaan ini menyadari bahwa keberhasilan saat ini tidak menjamin tingkat daya saing strategis dan laba diatas rata-rata dimasa mendatang. Karenanya perusahaan-perusahaan ini berusaha terus menerus untuk berkembang, sehingga tetap bersaing. Supaya dapat bersaing secara strategis dan memperoleh laba diatas rata-rata, perusahaan harus bisa bersaing dengan cara yang berbeda dengan kondisi sebelumnya.


3. Model Berbasis Sumber Daya
Michael A. Hitt &  R. Duane Ireland & Robert E. Hoslisson (1997,18)  mengatakan, terdapat beberapa model penting yang ditunjukkan untuk menggambarkan input strategis bagi langkah suatu perusahaan,  dan salah satu diantaranya adalah model berbasis sumber daya untuk profitabilitas tinggi (Gambar-3). Model ini mengasumsikan bahwa tiap organisasi merupakan kumpulan sumber daya dan kemampuan unik yang merupakan dasar untuk strategi dan sumber utama profitabilitasnya. Juga diasumsikan bahwa perusahaan memperoleh sumber daya yang berbeda serta mengembangkan kemampuannya yang unik. Karenanya seluruh perusahaan bersaing dalam industri tertentu mungkin tidak memiliki sumber daya atau kemampuan strategis yang sama. Model ini juga mengasumsikan bahwa sumber daya tidak terlalu mudah  berpindah antar perusahaan.  Perbedaan dalam sumber daya, yang tidak mungkin didapatkan atau ditiru perusahaan lain, serta cara penggunaannya merupakan dasar keunggulan bersaing.

Sumber daya adalah input bagi proses produksi  perusahaan, seperti barang, modal, kemampuan para pekerjanya, paten, keuangan dan manajer yang berbakat. Umumnya sumber daya perusahaan dapat diklasifikasikan menjadi  tiga katagori, yaitu modal fisik, sumber daya manusia dan organisasi.

Satu jenis sumber daya saja mungkin tidak dapat menghasilkan keunggulan  bersaing yang berkesinambungan. Misalnya sepotong mesin canggih hanya dapat menjadi sumber daya yang relevan secara strategis jika digunakan bersama aspek operasi lainnya (seperti  pemasaran dan pekerjaan pegawai).

Description: http://kuliah.dinus.ac.id/edi-nur/mbbi/bab2_files/image001.gif

Gambar-3
Model Berbasis Sumber Daya Untuk Profitabilitas Tinggi

Melalui kombinasi dan integrasi sekelompok sumber daya dapat mencapai keunggulan bersaing. Kemampuan adalah kapasitas sekumpulan sumber daya untuk secara integratif melakukan suatu tugas atau aktiivitas. Kemampuan adalah hasil dari suatu kelompok sumber daya terintegrasi. Tidak seluruh sumber daya dan kemampuan perusahaan memiliki  potensi seagai dasar  keunggulan bersaing yang  berkesinambungan. Potensi ini direalisasikan apabila sumber daya dan kemampuan tersebut berharga, langka, tidak dapat ditiru dan tidak dapat digantikan. Sumber daya (istilah sumber daya juga mencakup kemampuan) adalah berharga hanya jika  memungkinkan perusahaan menggunakan kesempatan dan/atau menetralisir ancaman dalam lingkungan eksternalnya; Sumber daya disebut langka apabila, jika ada, hanya dimiliki oleh sedikit pesaing yang ada maupun yang mungkin ada; Sumber daya disebut tak dapat ditiru apabila perusahaan lain tidak dapat memperolehnya; serta tidak dapat digantikan jika tidak memiliki equivalen yang strategis.  Apabila  kriteria-kriteria tersebut dipenuhi, sumber daya dan kemampuan menjadi kompetensi inti dan dapat berlaku sebagi dasar keunggulan bersaing perusahaan, daya saing strategis, dan kemampuannya untuk mendapat laba diatas rata-rata.


4. Tugas Ahli Strategi Yang Efektif
Kerja keras, analisis yang teliti dan akal sehat merupakan persyaratan keberhasilan seorang ahli strategi. Mantan CEO Apple Computer, John Scully, berusaha tidur satu jam disini dan disana. Dalam menggambarkan kenyataan kerja dalam tahun 1990an, Scully , menyarankan bahwa tidur sepanjang malam adalah ciri jaman agraria dan industrial kuno. “Orang tidak demikian lagi sekarang” katanya “Satu hari adalah 24 jam, bukan hanya jam 8 hingga jam 5”

Selain kerja keras, analisis yang menyeluruh dan akal sehat, ahli strategi yang efektif harus dapat berpikir dengan jernih dan melontarkan banyak pertanyaan. Efektifitas strategi mereka akan meningkat apabila mereka dapat menemukan cara bagi yang lain untuk berpikir dan bertanya mengenai apa yang dilakukan perusahaan dan mengapa. Tetapi khususnya, manajer puncak ditantang untuk “berpikir serius dan mendalam-mengenai tujuan organisasi yang mereka pimpin atau fungsi yang mereka lakukan, mengenai strategi, taktik, teknologi, system dan orang-orang yang diperlukan dalam mencapai tujuan tersebut. Juga pertanyaan penting yang harus selalu ditanyakan. Melalui cara berpikir ini, ahli strategi bersama dengan yang lain, meningkatkan kemungkinan untuk mengidentifikasi ide yang inovatif. Apabila ide ini mengarah pada perkembangan kompetensi inti yang berharga, langka, tidak dapat ditiru dan tidak dapat digantikan, maka ide tersebut akan menjadi dasar untuk menggunakan peluang dalam lingkungan usaha mengejar daya saing strategis diperekonomian global.

Pekerjaan ahli stratgei tidak sederhana, melainkan terdiri dari situasi keputusan yang tidak terlalu jelas-situasi dimana solusi yang paling efektif tidak dengan mudah dapat ditentukan. Bagaimanapun peluang yang ada dari jenis pekerjaan ini menarik. Pekerjaan ini menawarkan peluang yang menarik untuk berkhayal dan bereaksi. Kata-kata  berikut diberikan sebagai saran oleh ayahnya kepada Steven J. Ross, mantan Chairman dan co-CEO Time-Warmer, menjelaskan menariknya ahli strategi: “Ada tiga katagori orang-orang yang pergi kekantor, menaruh kakinya diatas meja dan berkayal selama 12 jam; orang yang tiba pada jam 5 pagi dan bekerja 16 jam, tanpa berhenti sekalipun untuk berkhayal; dan orang yang mengangkat kakinya, berkhayal selama satu jam dan kemudian mengerjakan sesuatu mengenai khayalan tersebut” Ahli strategi memiliki peluang untuk berkhayal dan bertindak, dan yang paling efektif dalam memberikan pandangan (khayalan) untuk secara efektif membantu lainnya dalam menciptakan keunggulan bersaing perusahaan yang berkesinambungan.